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SEOUL, South Korea, Feb. 25, 2025 /PRNewswire/ — STRADVISION, a leader in deep learning-based vision perception technology, has released the latest edition of the STRADVISION Market Intelligence Report (February 2025), analyzing key trends shaping the automotive industry following CES 2025.
Alden Kim, Product Manager at STRADVISION and author of the Market Intelligence Report
The report highlights autonomous driving (AD), software-defined vehicles (SDV), and cloud-based solutions as the driving forces behind the industry’s transformation. Notably, innovations in robotaxis, industry-specific autonomous driving applications, and AI-driven autonomous systems are expected to redefine mobility and accelerate automation across various sectors.
AI-Powered Autonomous Driving: Advances in Robotaxis and Industry Applications
Robotaxi Evolution: Enhanced Reliability through Multimodal Sensor Fusion
The robotaxi market is progressing toward greater safety and reliability by integrating multimodal sensor fusion—combining LiDAR, RADAR, and camera technologies—beyond traditional camera-only systems.
Key industry players such as Mobileye, Waymo, and Tesla introduced distinct approaches at CES 2025, including Compound AI System (CAIS) and End-to-End AI (E2E AI) to enhance perception and decision-making capabilities.
As a result, the robotaxi market is expanding beyond North America into Japan, Europe, and Southeast Asia, with cost-effective solutions emerging, particularly in densely populated urban areas and regions with limited public transport infrastructure.
Autonomous Driving Expanding Across Industries
Autonomous driving technology is making inroads beyond passenger vehicles into agriculture, construction, logistics, and airport operations.
Companies such as John Deere, Kubota, and Oshkosh Corporation are leveraging AI-driven automation for tasks that are repetitive or hazardous. AI-based task automation is gaining traction as a key solution to address the global labor shortage while improving efficiency and safety.
The Role of AI in Autonomous Driving Innovation
AI remains at the heart of autonomous driving advancements, with technologies like Generative AI and Vision Transformer (ViT) revolutionizing decision-making.
- Generative AI integrates multimodal data (images, videos, and natural language) across an autonomous system’s perception, judgment, and control processes, leading to more precise real-time decision-making.
- ViT-based technology enhances object recognition and environmental awareness, delivering a safer and more intuitive autonomous driving experience.
Software-Defined Vehicles (SDVs): The Next-Generation In-Vehicle Experience
The in-vehicle software ecosystem is shifting from isolated systems to an integrated platform, merging ADAS (Advanced Driver Assistance Systems) and IVI (In-Vehicle Infotainment) for a seamless driving experience.
At CES 2025, BMW and Volkswagen unveiled software-defined vehicle (SDV) solutions, introducing next-gen digital cockpits and customizable interfaces. These innovations leverage hypervisor OS systems that enable ADAS and IVI applications to operate on a single SoC (System-on-Chip), optimizing performance and efficiency.
This SDV evolution transforms vehicles from fixed-function machines into dynamic, upgradable platforms that continuously adapt to user needs.
Cloud-Based Automotive Solutions: Driving AI, Autonomous Vehicles, and SDVs Forward
Cloud technology is becoming a cornerstone of automotive innovation, enabling seamless data transfer between cloud and edge environments while facilitating cloud-based development for AI and autonomous driving.
Companies such as AWS, dSPACE, Intel, and Qualcomm are introducing cloud-powered solutions for SDVs, autonomous vehicles, and AI-based user experiences, reinforcing their partnerships with automakers.
A notable breakthrough is AWS’s Data Transfer Terminal (DT2) technology, which enhances autonomous driving AI training by rapidly transferring data from test vehicles to the cloud, improving system learning and responsiveness.
Cloud advancements will continue to accelerate the adoption of AI-driven autonomous driving and SDV technologies, fostering stronger collaboration between automakers and technology companies.
STRADVISION’s Commitment to Future Mobility
Alden Kim, Product Manager at STRADVISION and author of the Market Intelligence Report, commented:
“CES 2025 reaffirmed the rapid advancements in autonomous driving, particularly in AI-driven Level 3+ systems. STRADVISION is committed to staying at the forefront of this evolution by developing next-generation products that integrate multimodal sensor fusion and high-performance AI algorithms, reinforcing our global competitiveness.”
For more details on the Market Intelligence Report, visit STRADVISION.
About STRADVISION
Founded in 2014, STRADVISION is an automotive industry pioneer in artificial intelligence-based vision perception technology for ADAS. The company is accelerating the advent of fully autonomous vehicles by making ADAS features available at a fraction of the market cost compared with competitors. STRADVISION’s SVNet is being deployed on various vehicle models in partnership with OEMs; can power ADAS and autonomous vehicles worldwide; and is serviced by over 300 employees in Seoul, San Jose, Detroit, Tokyo, Shanghai, and Dusseldorf. STRADVISION has been honored with Frost & Sullivan’s 2022 Global Technology Innovation Leadership Award, the Gold Award at the 2022 and 2021 AutoSens Awards for Best-in-Class Software for Perception Systems, and the 2020 Autonomous Vehicle Technology ACES Award in Autonomy (software category). In addition, STRADVISION and its software have achieved TISAX’s AL3 standard for information security management, as well as being certified to the ISO 9001:2015 for Quality Management Systems and ISO 26262 for Automotive Functional Safety.
