HONG KONG, Aug. 13, 2025 /PRNewswire/ — Easou Technology Holdings Limited (“Easou” or the “Company,” together with its subsidiaries, collectively referred to as the “Group”; Stock Code: 2550.HK), a leading AI-powered search and recommendation technology company, issued a positive profit alert today. The Group expects to record revenue of approximately RMB375 million to RMB385 million for the six months ended June 30, 2025, representing a year-on-year increase of approximately 35% to 39% compared to RMB277.8 million over the same period in 2024. Net profit over the period is projected to be approximately RMB9.8 million to RMB10.5 million, representing a significant year-on-year increase of approximately 188% to 208% compared to approximately RMB3.4 million over the same period in 2024.
The Company stated that the robust growth in the first half of 2025 was primarily driven by strong performance of its two core businesses: for online reading platform services, the Group’s continued strategy of promoting free reading to users significantly boosted revenue from online reading advertising; for digital marketing services, surging demand from advertisers fueled rapid business expansion, with increase in net profit mainly attributable to scale of business and revenue.
Mr. Wang Xi, Executive Director, Chairman, and CEO of Easou Technology shared: “The strong performance in the first half of this year validates the initial results of our ‘AI + Content’ ecosystem strategy. This achievement stems from our continuous investment in platform ecosystem development and R&D, as well as breakthroughs in commercial applications. Moving forward, the Group will build on this strategy by focusing on enhancing the application of AIGC technology, expanding the short-form drama overseas business, and accelerating the implementation of digital services for real-world assets (RWA). We remain firmly committed to building a more robust digital content ecosystem to create long-term value for our shareholders.”
About Easou Technology Holdings Limited
Easou Technology Holdings Limited (HKEX: 2550) is a China-based digital technology company specializing in AI-powered content distribution and recommendation. Founded in 2005 and headquartered in Shenzhen, it is recognized as a National High-Tech Enterprise and an Innovative SME. Easou’s core businesses span digital marketing, online reading, game publishing, and other digital content services. Its proprietary AI recommendation engine underpins personalized content delivery and ad targeting across these verticals, making it one of China’s earliest commercial adopters of AI recommendation technologies.
